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big data

8 Big Data Best Formulas for Small Businesses


Big data! The most popular technology of today and most preferable by most big companies like google, amazon, Facebook, etc.

Why These Companies Focus on Big Data?

Big data provide companies the very useful information and patterns behaved by their users and this information helps them to solve their user problems and grow their sales.

They can: –

  1. More effectively and efficiently market to their customers.
  2. Make products to satisfy their customer’s needs.
  3. Increase in revenue.
  4. Streamline operations.
  5. Manage more effectively their costs.

But can a Small business get an advantage of it?

To compete with your competitor and in the market, with big companies, you need to use the same tools which they are using, of course, small companies can’t afford that much of higher tools like them but they can use these tools which now I am going to mention below.

Here we dive in: –


1. SAS: –

SAS transforms your data into insights that help inform decision-making and give a fresh perspective on your business, whether your company is a small, midsize, or large organization. there is no longer a limitation to obtaining market and business intelligence.

Problems are the same in big and small enterprises SAS’s easy-to-use analytics, automated forecasting, and data mining enable businesses without a lot of resources to accomplish more with less.

These analytics help companies to grow and compete better. AS’s message to SMBs is simple: “Identify what’s working. Fix what isn’t. And discover new opportunities.” Contact SAS for more details and pricing and to learn about free software trials.


2. Clearstory Data: –

Analyze business with complex challenges is not like rocket science. Clearstory Data offers advanced data mining and analytics tools that also present information in a simple, understandable way.

Clearstory data provides you to create graphs, storylines, and interactive visuals from the dashboard. It also provides you the team discussion platform. Clearstory Data works by combining your business’s internal data with publicly available information to help you make better business decisions. It provides you all analyses that you are needed to analyze.

The platform also covers a wide variety of industries offline and online. Clearstory Data can provide department-specific data, including marketing, sales, operations, and customer analytics.


3. Kissmetrics:-

It is the platform in which you can engage your costumers based on their behaviour by understanding and analysing it.

You can increase your ROI(return of investment) with kissmetrics you can create, manage, and automate the delivery of single-shot emails and ongoing email campaigns based on customer behavior. The company offers kissmetrics for both E-commerce and SAAS.

You can also compare your google analytics with Kissmetrics. It also helps you to get social media ROI. It also gives its users the web-based training and educational resources to improve their marketing strategies. It is very effective to get results.


4. InsightSquared:-

InsightSquared gathers all the data and extracts most actionable information from the most popular business solution platforms like Salesforce, QuickBooks, Google Analytics, and Zendesk.

Benefits: –

  • Display all relevant matrices
  • Sales and trends forecasting
  • Marketing analytics
  • Financial insights
  • Workforce analytics
  • Team analytics

The main features are this it provides all information in the Same window with multiple dashboards by which you can easily compare your analytics.


5. Google analytics: –

GA is a free platform given by Google to analyze your data and improve your performance. Google Analytics is a platform which is used by all type of websites because give exact analytics of the data and all free of cost. Small companies can start from here.

It provides all information like tacking of traffic, from where it is coming and how many people are now active on your website, how much time they spend on your site and it also provides bounce rate which means they really stay on your website or just bounce back to the search.

It also provides information about mobile traffic how much it is coming and from where it is coming. Nowadays mobile traffic is a more focusing thing because most people use the web from their smartphones.


6. IBM Watson Analytics: –

Watson Analytics is an intelligent and self-service application user can use it as a guide through the insights given by it. The related analytics and cognitive process are given by the automated by the system and came after the user interface. IBM Watson Analytics gives all the information about the latest trends in their data. It provides natural language processing for their application which allows users to communicate with the system as they are having a normal conversation.

The benefits are: –

  • The natural language processing capability
  • Accessible from different devices
  • Easy detection of patterns
  • Visually engaging format of information
  • Help make future business decisions.


7. Tranzlogic:-

It helps us to analyze the transaction and credit card invaluable data, which most of us thought but the truth is this information is most valuable and very difficult to access this information but Tranzlogic has made available to the small business who lack in the big business budget.

Tranzlogic transforms your in-store, E-Commerce, and mobile transactions into actionable customer insights that you can use to make smarter decisions and get better results.

They append your credit card transaction with valuable customer and market insights with full visualization data and provide you with solutions to get profit and grow.

How does it work?

  • To activate it, it requires your customer credit card details as you do.
  • Then it matches your customer information behind the scene automatically.
  • Then after that, it shows you full analytics about your customer and you can easily access that each day.


8. Qualtrics: –

If don’t currently have any rich source of data from which you can use analytics, so now no worries because Qualtrics provides you data by conducting surveys and studies and then provide you the best solutions.

The company recently announced Qualtrics Experience Management (Qualtrics XM), four applications that allow users to improve and manage the experiences organizations provide to every stakeholder – customers, employees, prospects, users, partners, suppliers, citizens, students, and investors.

How does it work?

  • Qualtrics makes it easy to collect feedback from customers, employees, suppliers, partners, or any other stakeholder using the channels they prefer.
  • Using advanced text and voice analytics, Qualtrics automatically surfaces hidden insights buried deep in customer feedback.
  • With powerful AI and machine learning, Qualtrics generates recommended actions, then automatically routes them to the people in the best position to affect change.


Conclusion: –

These key products can be affordable for any small business and they help small businesses who don’t have enough money to invest in big data but can get done their work by these big data solutions.

That’s all for now, I hope this guide will really help your small business to compete with your competitor.

Let me know in comment section if you have any other tool that anyone can use for their small business.

Thank You


Pranjal Parihar

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