Digital marketing is increasingly becoming a growing industry. Every marketer uses online sources to reach out to customers and advertise their products. JavaScript tags come in handy at doing this. However, gradually it has been proving to be a rather inefficient method as a lot of time and work goes into making the tags manually in order to track visitor movement on a website. This is where Google tag manager comes in.

Google Tag Manager- the new marketing tool

If you are looking for a fast and efficient method for your marketing strategy then Google tag manager is what you need. You no longer have to depend on a web developer or any other third-party to make tags manually.

With Tag manager you can make the process of adding tracking pixels and updating tags really swift, free of cost!

How to use Tag Manager?

You can start using Google Tag Manager by following just a few simple steps!

Step 1– The first thing you need to do is open the Google tag manager website and log in to it.

Step 2– Once you are logged in the next thing to do is to create yourself an account.

Step 3– After making your account you need to install the Google tag manager container.

Step 4– The next step is to start adding tags to your newly installed Google tag manager container.

Step 5– After you are done adding the tags you need, you can preview all the tags and remove bugs, if you find any. 

Step 6– The last and final step in the process is to finalise all your tags and then move on to publish the Google tag manager container version.

Setting up and Installing your Tag Manager

As listed above, setting up your Google tag manager is fairly simple. However, if you need a detailed guide about creating your account you have come to the right place.

  1. How to create an account?

Google tag manager allows you to create an account for yourself or for your entire team. The tool is designed in a way that if you want to pass on the account to a team member, none of the previous work gets lost.

So all you need to do is use the credentials of the user, who is going to handle the account in the long run, to log in to your account.

creating-google-tag-manager

If a new person joins your team or you want to let a new person manage the account, Tag manager allows you to do that too. Just add the new user’s credentials to the main account or add it to any specific container available within the account.

google-tag-manager-user-management

This can be done in the ‘User Management’ option available on the top navigation panel on the Admin screen.

How to install the Tag Manager Container?

Once you are done creating your account, you will be automatically directed to the page with a code to install your Tag manager container. When this dialog box opens up, you have to click on the ‘OK’ button to get the instructions on installing your container. You can also choose to install the container later and start adding your tags right away instead.

If you choose to install the Tag manager container first, you will find the directions in the Admin tab. There are two parts of the Tag Manager container code. Both the parts are highlighted in yellow. One part is labeled <script> and the other is a ‘no script tag’.

The <script> part is the one you need to use to load Tag manager onto your page. And the ‘no script’ tag is provided as a backup. Its work is to prompt the browser to load an iframe version. This version of the Tag manager container gets loaded on your page lets you track the movement of your users even if JavaScript has not been enabled.

tag-manager-code

How to add tags in your Tag manager container?

Creating tags takes a little bit of planning and deciding on your analytics strategy for the best results.

The few things you need to know are the kind of information you are looking to collect through the tags, next you need to analyze what tags you already have and what additions you need to make in order to collect the required information. Then depending on your needs, you can start creating an outline for the new tags.

Tools to be used with Google Tag Manager

tools-to-be-used-with-tag-manager

The most common use of Tag manager is with Google Analytics. The combination of these two tools is observed to have produced the best results for people’s marketing analytics strategy.

While Tag manager is a tool that helps with storing and managing codes, Google Analytics does the analyzing part. It uses the code that Tag manager provides to make reports on user interactions with the website.

For this, it uses a feature called Google Analytics JavaScript Code Snippet. So when Google Analytics and Tag manager are used together you can quickly produce and track codes, create event tags accordingly and prescribe how each code works.

How to use Google Analytics with Tag Manager?

The first step to using these two tools together is to add the ‘Google Analytics: GA4 Configuration tag’ to all the pages that you need to analyze. It involves a two-fold process to finish the configuration.

1. First, you need to create your Trigger

Step 1– First click on the ‘Triggers’ button and then ‘New’ button.

how-to-create-trigger

Step 2– The next step is to give a name to your trigger which should be ‘Page View- All’.

Name-of-your-trigger

Step 3– Out of all the options provided you have to click on the ‘Page View’ type of trigger.

Step 4– Then you will have to select the option that read ‘All Page Views’ to select all pages to be fired by the trigger.

Step 5– The last step is to save your progress and your trigger will be created.

2. Second, you can start creating your tags

Step 1– You can start by clicking on the ‘Tags’ button followed by the ‘New’ button.

google-tag-manager-tag-creation

Step 2– Then you have to click on ‘Tag Configuration’.

configure-a-tag-in-google-tag-manager

Step 3– The next step is to name the tag you are creating. You can name in ‘GA4- Page View- All’.

Step 4– Then you have to select the option which reads ‘Google Analytics: GA4 Configuration’.

Step 5– The next step is to enter your measurement ID and then click on ‘Triggering’ button.

ga4-measurement-id

Step 6-The last step is to click on ‘All Pages: Page View’ and your tag is created.  

Now, this tag will start sending all data collected by Tag manager to Google Analytics for it to start reporting.

That’s it now you are all set to start using Google tag manager and boosting your analytics strategy!

I hope this guide will really helped you for integration of all analytics and marketing tools on your website.

Let me know in comment section if you want me to install Tag Manager, i would love to help you.

Thanks