Introduction to Google Analytics and Setting Up Google Analytics

Do you want to know how you can setup Google Analytics to your website?

Well Yes, everyone who have a website must setup Google Analytics So, in this blog I will show how you can easily familiar with Analytics.

Google Analytics is one of the free and most reliable tools used across the digital space for web analytics.

Google Analytics is: –

Free platform with Google Account

Data Collection

Measure SEO/AD Performance

Understand Visitor/ Customer Behavior

Standard Reporting/ Custom Reporting

So, let’s Start with an example

Imagine you have a business and you have different customer walking into your business. So, we need to know

Where customers are coming from?

What they do in store?

How much time do they spend on your website?

Did they buy or were they doing window shopping?

What did they buy? (if they bought something from your website)

So, you are doing business online then you can use Web Analytics to get the information for whatever you are looking with your business.

Web Analytics can help you in: –

Data Collection

Measurement

Data Analysis

Reporting – Insights & Actionable

For Example, if you are a website owner and you have integrated analytics into your website. You could know

Number of visitors

Source of traffic

Average time spends

No. of page Visited

Bounce Rate %

There are 2 versions of Analytics

Standard

GA 360 – Premium

In this blog we will be using standard version of Google Analytics which is the most common version used across the web.

Analytics Integration and Basics

Signup on Google Analytics With your website details

Here you can click on this link to Signup

After signup successfully you will receive a tracking id from Google. To use the tracking id in your website you need to go to dashboard >> Admin >> property >> tracking code

Copy the tracking code and paste it into your website header.  To check your code is integrated or not you need to dashboard menu and their you will find Real time and you can see real time tracking if you opened your website in another tab.

If you are visiting a website first time, It will become a unique user for a website and visitng 2^nd time will become user for a website.

So, a user can have multiple sessions but a user can be only once unique user.

Now we need to understand different type traffic channels.

You can view your website traffic channel under Acquisition >> All Traffic >> All Channel

1. Organic Search
2. Direct
3. Referral
4. Social
5. Paid Search
6. Affiliates
7. Other
8. Display

Moving on to Filter and Views

Click on Admin Panel and In Admin you have 3 options out of which right most panel is view.

Now what exactly what is view?  

View is basically the raw data which you will collect and view for your various property and single property.

This is how Google Analytics Account looks: –

Let me show how you can create view for your property.

Always create a view for raw data. You can call it as master view. We need to create at least 2-3 views

And remember to create test view.

Once we have different views created for each view it does take time to populate the data for your analytics.

Remember to carefully create views don’t over go over boards with views.

Now we will create filter for our test view.

What is Filter?

Filter is basically filtering out the data from the view which you have created.

For instance, you have lot of internal traffic that is if there are teams working on your website and you don’t want them to be capture in your analytics.

Let’s take an example if you are running an ecommerce store there will be team of at least 3-4 people ranging up to 3000 to 4000 who might work on your large-scale ecommerce store in that case you don’t like to interfere that data with the customer or user’s data.

So, what you can do add a filter “exclude internal traffic”.

There are different types of filter you can predefined or custom.

For predefined filter select filter type and select source of destination.

So, once the filter is added you can check it by changing the view on dashboard.

And Most importantly create a raw data filter or master view filter and leave it untouched. The reason for doing this because you have applied filter and you may use same filter once it starts working, you can use the same filter for my master view. So always create a raw data filter and leave it ideal.

So, we have seen how you can create view and filters in Google Analytics.

Now we will look into how to create Goals

So, once you run online business or website you might have certain goals for my case to increase conversion.

Let’s consider a goal get leads through my website for my business so how can I setup goal which I can track through analytics and help myself if I am fulfilling my business goals or not.

you could do that with Google Analytics for particular view.

First select a view and click on Goals from dashboard under conversions.

You can see if you have created goals for your online business if not you can create by click on “New Goal”.

In my case my goal is to get leads through website so I will select contact us.

Click on continue

Next step is giving some more description about my goal.

You can have up to 20 goals.

Next step is your goal type in my case I want my visitors after submitting necessary details on contact us page go to “Thank You Page”.

Further you need to tell more about destination like URL etc.

Click on Save

Now you have successfully set goal for your business.

After submitting one conversion you will see your Goals like: –

So, you have learnt today how-to setup Google Analytics account for your website and How to create view, filters and goals.

Now its your turn to implement this thing on your website which integration you are going to do first create goals or view?

Let me know by leaving a comment below

Also, if you face any issue while applying these integrations you can reach me here

Thanks