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Off-Page SEO 2020

In this blog we are going to learn the basics of Off-Page SEO Optimization and how Off-Page SEO plays a major role to rank your website higher on search engines.

What is Off-Page SEO?

List of optimizations that can be done outside of your website to increase your website authority referred to Off-Page SEO.

Send signals by the users to the search engines.

Distributing your website content on various places like social media platforms, social bookmarking sites, Brand searches using all off-page SEO optimizations.

User Behavior also improves Off-Page SEO, It is not in your control to increase user behavior, it depends on how long your users are staying on your web pages and if your web page is not relevant and useful for users what they are looking for then it could lead to decrease your website ranking.

Generally, A user who is spending more than 10 seconds on your website will help you to decrease your bounce rate and page/session.

A most important factor in Off-Page SEO is how many Quality Backlinks You have!!! Not by Black hat SEO, it should be done by using white hat SEO techniques.

Best Approach to build quality backlinks is Guest Posting.

For example: if you are writing a blog on “Social Media Marketing Strategies” then you can reach out to another blogger who wrote an article on the same topic and you can ask them to link back to your website.

And It seriously works if you will ask around 10 bloggers to give a link back, more than 30% chance you will have to get quality backlinks for your website to increase search presence.

You can build backlinks in such a way to increase your online business popularity.

Do Follow vs No Follow

If you are not beginner in SEO then you might have heard about No Follow and Do Follow.

Do Follow and No Follow Links are founded by Google Itself to tell search engines about indexing.

If you are going to link any website and don’t want to index on search engine then you can use No-Follow with following “Syntax”:

<a href= ”https://yoursite.com/” rel= “nofollow”> anchor</a>

You can use No-Follow for your blog comments, forums etc. then search engine will not rank links while crawling.

And If you are going to link any website and want to tell search engines to help them in terms of ranking then you can use Do-Follow with following “Syntax”:

<a href= ”https://yoursite.com/” rel= “dofollow”> anchor</a>

If you are building backlinks then you must build Do Follow links, it really helps your website to increase ranking.

To identify which link is Do-Follow or No-Follow there is an extension called “No Follow Browser Extension” for Google Chrome Users.

How to Build Quality Backlinks Using Guest Posting?

Building links from high DA and PA Sites is very important if you want to rank your website on top of the search engine.

Guest Posting is very popular off-page SEO technique to build high quality for your website.

For example: You want to build a link on Yourstory.com, Entrepreneur.com, HubSpot or on other Publications sites.

To publish an article on high DA and PA sites is not very difficult. You just need a website where you can show your work and some of your high-quality articles that already published.

So, what you need to do first check All these High-Quality Sites are open for guest posting or not?

If they are accepting guest writer then you need to prepare a best proposal to reach out to them for writing a post on their sites.

In your proposal you can mention everything about yourself and your previous published high-quality post to generate interest to work with you.

You can look at following proposal that I am using now to build links from high DA and PA Sites.


Respected Sir/Madam,

Hope you are doing very well.

I’m Your name and I am looking for guest blogging opportunities for your website name, a YourServiceName based in YourBusinessLocation.

I would feel love to make a guest post on {Website name}.

Are you open to guest post at this point?

I promise that I will provide Only HIGH-quality content that you won’t find anywhere else.

Thank You


Using this Guest Post Outreach, you can build high-quality links for your website to increase search presence also your personal brand will also increase.

I built thousand of links using this technique and it really helped my business to improve ranking on search engines.

So, before starting building links on these sites what you need is a website and your previously published articles and I will definitely recommend you follow this technique.


That’s all about Off-Page SEO and you can see how it plays important role to build your website trust and personal brand.

If you can use follow the techniques, I mentioned above you will start getting lots of organic traffic for your website.

Thank you


Mohit Dadhich

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