Introduction to On-Page-SEO
In this blog we are going to learn basics of On-Page SEO optimization. So, first let’s talk about what is on-page SEO?
On-Page SEO refers to the optimizations we do within website. In other words, you can say: –
- Signals sent by webmaster to the search engines.
- Communicate quality and relevancy to search engines
Let’s say you are searching top 5 motor bikes and if you are getting a result for top 10 cars in search engine result page what if the quality of the results you are seeing is very good but relevancy is very low because you are not getting the results you want.
You want top 5 bikes to be researched, here is the relevancy of the article is good and you are getting 50 results on result page who have written about top bikes so you would want to highest quality result to show on top of the SERP because you don’t want to waste your time reading the low-quality articles.
So, here what happens is the search engine algorithm decides based on quality and relevancy and there is an algorithm which decides because thousands of pages indexed to search engine. Search engine cannot do manual reviewing of every web page that are indexed.
To help the algorithm to get the quality and relevancy signals they depend on user and webmaster. I would say that when webmaster send signals to the search engine, we basically do it by On-Page SEO Optimization.
An On-Page SEO is more off good relevancy signals and less of quality signals because we cannot tell search engines that our web page quality is good that is something our visitor have to decide and that basically comes under Off-Page SEO.
What are different On-Page SEO Factors?
- Page Speed Optimization
- Title Tag, Meta Tag
- Meta Description
- Heading Tag Optimization
- Keyword in URL
- Keyword in Content
- LSI Keywords
- Image Alt Tag Optimization
- Internal Link Structure
Let’s look into details each On-page SEO Factor step by step
Page Speed Optimization
Page speed is basically in how many seconds your website taking to load completely and in today’s digital marketing world our website should load under 1-2 seconds.
You can measure your website load time using different tools like: –
If your website is not loading under 2 seconds then what you need to do these tools suggest some optimization that are remaining on your website for example Minify JS and CSS and many more.
If you are using WordPress then it is little easy to optimize your website and decrease load time of your website.
You can use the following plugins
Using suitable plugins which I mentioned above you can optimize your whole website and decrease your website load time according to GTMetrix and Google Page Speed Insight tool.
If you are not using WordPress then you can optimize your website using coding or hire any web development agency to optimize the website.
Before proceeding further, I want to say “Better Page Speed Score Will have Better SEO Ranking”.
Title Tag, Meta Description and Keyword In URL
Title tag is the title of your website which will appears on browser bar to show search engines. It has huge benefit in On-page SEO. Make sure the title you are using should not exceed 60 characters.
There has been another researched done by a company CPC strategy they found out in the title itself if you consider words from left to right, the words in left have weightage then in the right. So, try to include your focus keyword in initial word of your Title tag.
Meta Description is short description to show search engines what is your web page content is all about. It also has benefit in On-Page SEO. Also, it has limit of 160 characters.
If you have keyword in URL is beneficial for search engine ranking. A research done by a company Ahref’s having a short URL always perform better than long URL in search engine ranking.
They also found that too many folders in URL is not going to be ideal for ranking so best way to have an URL Structure will be have a keyword in URL and keep it short as much as possible.
Heading Tag Optimization and Image ALT Tag Optimization
If your website has good user experience then it is going to help more in search engine ranking.
Let’s say if users visit your website and user is not able to access your website content ease then you can say that it’s obvious the search engine will also not your website content.
You should have clear title of your web pages and then you can wrap your heading in h1, h2, h3, h4, h5, h6 etc.
You can include your focus keyword in that way it should look natural.
If you are uploading images on your website make sure you have used proper alternative text for your images.
Alternative text should tell exactly what is your image all about because your alt text will be description of your image sometime if your image does not load properly.
Latent Semantic Index (LSI Keywords)
Latent Semantic Index is a technology in search engine algorithm which finds related keywords to your focus keyword.
If you are writing a topic there are lot of related keyword which appear naturally when you are writing about a topic.
You can take the help of this website lsigraph.com which will help you to find keywords that are related to your focus keywords and content.
So, for example, if you are talking about the car then we obviously talk about the engine, model, wheels, etc. and there are the keywords related to topic.
When search engine is going to rank your web page then search engine is looking for focus keyword and LSI keywords that is related to your web page.
So, when you are going to write article on any topic with a focus keyword try to include relevant keywords that are related to your topic.
Now I hope you have learned everything about On-Page SEO and its factors. It’s your turn to apply all these optimizations on your website.
While applying these On-Page SEO Optimization if you face any issue, Feel Free to contact Us!!!!