HEY! DO YOU WANT TO GET MORE VIEWS AND MORE SUBSCRIBERS AND YOU ARE STRUGGLING TO DO THAT THAN YOU ARE AT RIGHT PLACE?
THIS YOUTUBE SEO GUIDE 2020 WILL HELP YOU TO ACHIEVE THAT WITHIN LESS TIME.
Because basically I prefer to work smarter than work hard.
What do you think about this? Tell me in the comment section I will reply.
Now basically, to make anything effectively work.
What we need to do first?
1. PLANNING [YOUTUBE KEYWORD RESEARCH]:
The Simplest and best way I prefer is to search in YouTube itself. It shows the best and recommended searches people are basically looking for.
Target those keywords and research them
And make a list so I will let you know further in this blog how to sort the best keyword for your video.
Make a list of them then one by one search on google these keywords.
Which keyword has less results and has less competition. that keyword is the one to get started with.
FOR EXAMPLE: cake YouTube
This above result shows too much competition in this word. But now we check another alternative of it where we get less competition.
Now open your competitor videos in YouTube.
Now click on the most popular, this shows the most popular videos your competitor is ranking on and getting more views and subscribers.
Now sort the best result you get from google and YouTube search.
Now use vidIQ Vision for YouTube from google extension. This will give you analysis of your competitor videos.
On which tags their video is ranking.
Now after selecting best keyword for your Niche.
Search that keyword on google search console or any keyword research website.
And search the traffic on that keyword.
And then you find your best suitable keyword to get ranked on YouTube.
2. MAKE ATTENTION GRABBING VIDEO:
Truth of YouTube is:
If you want your videos to rank, you need to keep people watching.
IF PEOPLE SPEND MORE TIME ON YOUR VIDEO THEN AWESOME you are going in the right direction.
The amount of your video that people watch is known as Audience Retention.
“Audience Retention” is a HUGE ranking factor.
If your videos make people remain on this platform then YouTube definitely shows your video on top and recommend people to watch your videos.
There are 3 steps to make a audience retention video:
- STEP 1.: The first 10 secs of your video give a summary of your content because according to research about 20% of people will leave your video in the first 10 secs.
- Step 2: just make your video up to the point which the viewer is looking for.
Just after starting summary, jump directly into the main content of your video.
- STEP 3: To make people watch your video to be viewed until the end add some suspense which you will disclose at the end. This makes people curious throughout the video so that they listen to you carefully.
Please don’t worry if you focus on these 3 points mentioned above you will definitely get more views.
To make video audience retention does not require any fancy camera, or microphone.
It just requires your content to be audience retention.
Note: Unlike Google (uses backlinks and other signals to evaluate the quality of a piece of content) YouTube has no such luxury. So, they rely on Audience Retention.
Audience Interaction is one of several ranking signals that YouTube uses in its algorithm.
Here are the 5 other important YouTube ranking factors:
- Video comments:
If a viewer gives a comment that shows YouTube that people engaged with your video. And then they shared their experience (bad or good).
It is understandable that if the video has a lot of comments then that means most people engage in their video and spend their time on the YouTube platform.
So, after this YouTube will recommend your video to other viewers also this chain will increase your views. According to some research, more comments will make your bigger chance to rank.
And most important thing “encourage your viewer to do comments and give their feedback”.
- SUBSCRIBE YOUR CHANNEL:
If someone subscribes to your channel this means they love your work and want to listen to more information about their interest.
The best way to get more subscribers on YouTube? Ask people to subscribe.
If people get what they are looking for at your channel then they will surely subscribe to you.
- Video Shares:
If people are sharing your work then boom you are doing great and YouTube will also understand this.
That’s why, YouTube will rank your video on top as compared to less shared videos more than yours.
So, to make your hard work count just share your video and make others also to share it.
This sharing will definitely bring more audience to your videos and you will get more views.
- Click-through-rate (CTR):
YouTube gives more preference to CTR because more people click on your video that means people love your work and they want to listen to you.
So, YouTube will rank your video higher as compared to other creators if your CTR is good.
The best way to boost your CTR? Create compelling thumbnails and titles.
Title must be catchy and expressible; this will increase your CTR more.
And YouTube will rank your work.
3. OPTIMISATION OF YOUTUBE TO RANK(FAST):
Here are some best tricks to optimise your videos (SEO):
- USE TRANSCRIPTION OF YOUTUBE:
You noticed this thing that YouTube automatically transcribes your video.
So, if you say your targeted keyword in your video it helps YouTube to understand your work better.
It will help YouTube to rank your video on that keyword because you are giving every little information about your work.
- TITLE OF VIDEO:
Best thing for you is, to use your targeted keyword in the beginning of your title.
Most of the videos with great SEO and views use this trick to boost your video.
Title should be of average length and must contain your targeted keyword.
Title should describe your video perfectly that what you’re trying to share.
It is the most important thing for your video. Because it shows everything about your video to YouTube.
The best keywords you use the better description you will make and better YouTube will understand your work.
This makes your video show in suggestions because of other keywords you use to describe your video. And make viewers watch your videos.
Here are the basic guidelines for the description:
- Include your keyword in the first 25 words
- Make the description at least 250 words
- Include your keyword 2-4 times
These tips help you to make better descriptions.
THESE tags help YouTube and google understand your video properly and assign your video in a stream that your video is all about.
Like: if my video is on“YouTube SEO “ then by my tag of digital marketing, YouTube will assign my video in the digital marketing stream.
If someone searches about SEO then these tags help YouTube to give suggestions to viewers to watch your video also.
This will generate more traffic to your video. And all traffic is organic not paid traffic.
Now most important topic that can boost your views is:
4. PROMOTION OF YOUR VIDEO:
TILL now we have learnt all optimization, audience retention video, keyword research for best results and so on.
But now it’s time to promote your videos.
This is the most important step to grow your subscribers.
Here are some tips to promote your content:
- PROMOTE YOUR VIDEO ON QUORA AND OTHER FORUM SITES:
These sites will not only give you views but also give you great questions about your content.
And on behalf of those questions, you can make better content for your channel. These are the platforms where people are searching for information and if you provide them good information in a video format then they will definitely share it and your content will reach people who are in need of that information.
You can get a great fan base from these sites if you share great content and right content without copying it from other sites.
People will also respect you and another great opportunity is for you : you can make your own community.
- PROMOTE YOUR VIDEOS VIA EMAIL:
There are tons of mail you receive every day from your close ones and colleagues.
Just mail them with the attached link of your video and give little description why they should watch your video.
This will help you get sure subscribers to your channel.
- PROMOTE ON SOCIAL MEDIA:
Like Facebook and twitter these have a lot of audience to promote your work and have a lot of potential to promote your work .
They have paid options also to promote your video.
You can also hire some influencers to share your video because they have a great fan base on social media, they will charge you but it will help you get more views.
But if the content is great then people will automatically share your video.
- EMBED YOUR VIDEOS IN YOUR BLOGS:
If you are a blogger then this will help you get ranked on google and beat your competition.
Because google SEO prefer videos on top.
If you embed videos in your blogpost then this will increase authority of your blog and also increase views to your video.
This will make your channel and your blog grow simultaneously.
- To embed your video:
Click on your video in YouTube then click on share, you will see embed option.
When you click on embed you will get a code, then copy that code and paste that in your header section of your blog.
- MAKE PLAYLIST OF YOUR VIDEOS:
Making a playlist makes your channel clean and organised and helps viewers to find what they are looking for in your channel.
By making a playlist this makes viewers to see your videos only (bounds viewers to see your content).
This will make your channel look professional
Make your channel optimized and organize this will automatically make your channel rank.
So, I hope now you are cleared how you can rank your YouTube Video Higher in 2020 with the help of this ultimate YouTube SEO guide.
TELL ME IN COMMENT SECTION YOUR PROBLEMS I WILL FIX THEM AND FEEL FREE TO SHARE YOUR VIEWS ON MY WORK